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mascots and marketing
Down and up Under You can't help but believe Twenty20 might not be regarded using the solemnity restricted to the longer forms of the overall game, and that was reinforced when Nsw unleashed an agenda - described by a colleague as "taking the p***" - that will see Rugby League legend Andrew Johns playing two Twenty20 matches for them. Johns has played club cricket but forget about. Underlining his credentials, Johns said he planned several warm-up matches for his club side "if their selectors will find an area me within the fourths or fifths". Reacting for this blatant marketing wheeze, Cricket Australia took the stuffy moral high ground. "We not convinced is appropriate,[link widoczny dla zalogowanych], we believe Twenty20 is definitely an exciting format which should stand on its own two feet by using regular cricket players," a spokesman said. A bit of pot-and-kettle-black syndrome when you remember it was CA who created the plan to include daft and frequently manufactured nicknames to players' shirts within the competition last season. You might recall, that the board also banned Aaron Bird by using his first-choice nickname - Flu - this is not on grounds of taste but since it might have offended the tournament sponsors,[link widoczny dla zalogowanych], KFC. So that as for Johns, what appeared like a good idea might have lost a number of its appeal when he heard the response of fast bowler Shaun Tait . "You're fair game," he warned Johns. "If the game's for points then it's hell for leather is it not? If he is happy to play he has to be happy to take the heat."
Money,[link widoczny dla zalogowanych], money, money Refreshing honesty from the Indian board secretary Niranjan Shah at the launch of Cricket Star, a fantastic new reality TV show targeted at locating the next Sachin Tendulkar. When asked why the BCCI were endorsing the programme,[link widoczny dla zalogowanych], that is produced by Investors In Cricket (IIC), Shah's response was superior: "They are paying us." A sense this venture is probably not all it seems was also provided by IIC's Fraser Castellino, who told bemused journalists that the programme would function as a selection trial for that board and also the winner would be fast-tracked into the national side. Although Castellino later qualified that statement,[link widoczny dla zalogowanych], then said that the winner would also receive a year's expenses-paid contract with Leicestershire, which some would argue is more of the punishment than a prize. Coincidently, IIC run the commercial arm of . Leicestershire,[link widoczny dla zalogowanych], so swinging that part of the deal might be easier than convincing the selectors of the merits of replacing Anil Kumble having a spotty attention-seeking teenager who'll probably win the public vote. More entertaining will be the situation when a 62-year-old grandmother from Chennai is voted in by mischievous viewers.
Those wild rockers at the ECB have loosened their ties and underlined their street credibility by revealing that Sugababes ("Europe's top selling girl band") is going to be this year's musical attraction at Twenty20 finals day in August. That marks an enormous alternation in musical direction following on within the footsteps of . er . Atomic Kitten (2003), Liberty X (2004) and some women Aloud (2005) - spot a pattern, with a rather distinct lack of male singers (not to mention talent, however they only mime the wretched songs anyway). Now, in no way is there any implication that the fine marketing men at the ECB are a bunch of old letches, but there's a sneaking feeling those making the decision may have been in earnest consultations with their pre-pubescent daughters by what was "groovy and trendy". In previous years, the performances happen to be greeted with almost complete indifference, but that hasn't detered the ECB one bit. A passing thought . among the last major acts to experience The Oval before Girls Aloud last summer were Hawkwind and Frank Zappa. How times change.
Rock it, man This is actually the summer where cricket grounds have been rocking. Elton John has played several venues, including Hove and Taunton, while his performance at Chester-le-Street resulted in Durham being dispatched to Stockton where these were defeated and also got an ECB pitch inspector's slap about the wrists for good measure. The Foo Fighters played Old Trafford a week ago, hence the scuffed-up outfield in this week's ODI. But bad news for the beleaguered Hampshire chairman Rod Bransgrove who faces losses close to £1 million after two concerts in the Rose Bowl - Pavarotti and Billy Joel - have proved less than outstanding box office, with less than a third of tickets sold. To Hampshire's relief, although not those of their insurers, Pavarotti brought out the 2009 week on medical grounds. The ultimate straw has been Surrey's brilliant decision to change from being known as the Lions towards the Surrey Brown Noses . er . Caps. That brought it home that few had any idea what each county was nicknamed, and so a rethink is about the cards. Before anyone gets too excited, everything means is that hoards (collective noun suggestions welcome) of marketing types will be set loose with the aim of devising more daft schemes to justify their existence.
The lion sleeps tonight On a more serious note, there has been a high-profile casualty of Surrey's rebranding. Roary the Lion - loved by children and drunks, who found him a slow-moving target - has been manufactured redundant. Roary's career in the last couple of years has been as chequered as John Prescott's (although less of a burden on the taxpayer). In 2004 he was roundly booed by the crowd at Trent Bridge, escorted from the outfield by stewards and then disqualified from the mascots' race for wearing running shoes rather than comical lion's feet, not to mention gaining extra streamlining by removing his head (we're talking Roary here, not Prescott). Surrey, however, mothballed the lion without actually considering an upgraded, and so they are using this year's mascots' race. But we're assured that the really cuddly . brown cap . is going to be getting them rolling in the aisles in Kennington this time the coming year.
China crisis As China's increasing domination of world sport continues - much to the delight of the money men that can smell the possibility lucre of such a massive market - it was almost not a surprise that Malcolm Speed almost fell off his chair in delight at the news the Chinese Cricket Association is hoping that by the end of next year there'd be 30,000 players, 600 coaches and 600 umpires in the united states. Speed, however, should be careful what he wishes for. After constant headaches brought on by countries getting into a lather about playing in Zimbabwe for that reason country's dire human rights record,[link widoczny dla zalogowanych], the last thing the ICC needs is people using the same stand against China, whose record is every bit poor. But confronted with a choice of money or morals,[link widoczny dla zalogowanych], there is little doubt which will win out among the bosses of national boards.
Put a sock inside it, Huang One commentator who is probably not invited to become listed on Richie and company if China make it to cricket's big time is Huang Jianxiang of Central China TV. When Italy beat Australia having a (dubious) last-minute penalty in the World Cup earlier this week,[link widoczny dla zalogowanych], he could contain himself no more and yelled: "Long live Italy, I don't like Australia". Makes some of the legendary Tony Greig's excesses seem mild by comparison.
Executive editor Martin Williamson joined the Wisden website in its planning procedures in 2001 after neglecting to make his millions in the internet boom when managing editor of Sportal. Before that he is at control of Sky Sports Online and helped launch and run Sky News Online. Having a preference for those things old (except his wife and children), he has recently confounded colleagues by displaying an uncharacteristic fondness for Twenty20 cricket. His enthusiasm for the game is sadly not matched by his ability,[link widoczny dla zalogowanych], but he remains convinced that he might be a late developer and perseveres in the hope of the England call-up with his middle-order batting and non-spinning offbreaks. He's now managing editor of ESPN EMEA Digital Group in addition to his Cricinfo responsibilities.
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India's batsmen are often unstoppable in Rajkot-like conditions. A primary reason for his or her failed chase is that age-old conundrum in Indian one-day cricket: whether or not to go with seven specialist batsmen or otherwise
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