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In a bid to promote the newly-launched shoes ReeFlex, Reebok is currently executing some below the line activities such as rock climbing and Parkour performances across various malls in Delhi.
For this,[url=http://duveticadownjackets.webmium.com/][b]http://duveticadownjackets.webmium.com/[/b][/url], Reebok has created 16-feet high rock climbing walls in two malls in Delhi and NCR (National Capital Region) for consumers to experience ReeFlex shoes in the right environment. The activity showcases the flexibility and adaptability of the shoe better as the participants climb the wall wearing the newly-launched shoes.
Other than this, the company has also organized performances by Parkour artists at the venue. Parkour is a sport that allows participants to overcome obstacles with speed,[url=http://duveticajacketsjp.gengfl.com/][b]ダウンジャケットduvetica[/b][/url], efficiency and agility. The artists display various flexibility moves such as back flips and stunts in order to bring alive the technology and flexibility of the shoe in real time.
Talking about the brief,[url=http://discountduveticajackets.webmium.com/][b]デュベチカ専売店[/b][/url], Devika Sharma, managing partner, Candid Marketing,[url=http://duveticajacketswomenjp.albirank.net/][b]デュベティカダウンジャケット[/b][/url], the agency which executed this activation,[url=http://duveticadownjackets.halod.com/][b]デュベチカ専売店[/b][/url], says,[url=http://duveticajacketsonlinejp.halod.com/][b]デュベティカアウトレット[/b][/url], "We were asked to engage with prospective consumers through an activation campaign which will reveal the USP of the product - its flexibility."
The campaign which targets men and women across all ages in Sec A and A+,[url=http://discount2013duveticajackets.webmium.com/][b]デュベティカ 青山[/b][/url], aims to create hype and awareness about the newly-launched shoes,[url=http://duveticajacketsoutletjp.albirank.net/][b]ダウンジャケットレディース[/b][/url], communicate its USP,[url=http://duveticajacketswomenjp.albirank.net/][b]デュベチカ 通販[/b][/url], as well as allow the target audience to experience the product.
The activity,[url=http://duveticatrenchcoat.webmium.com/][b]デュベチカ 通販[/b][/url], which will be on until the end of October,[url=http://duveticatrenchcoat.webmium.com/][b]デュベティカ サイズ[/b][/url], is being carried out in Select City Walk (Saket), and Ambience Mall (Gurgaon).
Talking about the challenges, Sharma mentions,[url=http://duveticaonline.halod.com/][b]デュベティカ ダウンジャケット[/b][/url], "The challenge was to bring alive the USP of the shoe in a stationary location. Needless to say,[url=http://duveticajacketsmenonsalejp.halod.com/][b]デュベティカ ダウンジャケット[/b][/url], maintaining safety was another challenge while executing the activity."
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