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Supernatural toning shoes
Edmonton JournalPublished:ÂSaturday,[link widoczny dla zalogowanych], August 15 2009
Introduced earlier this year,[link widoczny dla zalogowanych], Shape-Ups have proven so popular that the Skechers store at West Edmonton Mall has a waiting list of customers, as does the store in Toronto's Eaton Centre, says Cris Alcantara.
"The demand has been nothing short of amazing," he says. Skechers' are also available in both men's and women's styles.
Reebok has found similar success with EasyTone shoes, which they make only for women. Introduced just last month to SportChek stores in Canada, the shoe is almost sold out at many locations, says Marc Fisher,[link widoczny dla zalogowanych], marketing manager for footwear and apparel at Reebok Canada. A few sizes are still available, and more styles will be coming in November.
"The response has been to a point where we are not able to continue pushing the marketing because the stores can't satisfy the demand," he says.
The Reebok shoe relies on a different design, without the distinctive platform sole. Instead, the shoe creates instability with pods at the forefoot and heel that force the thighs, calves and butt muscles to work harder, says Fisher. The company's research shows gluteal muscles work 28 per cent harder,[link widoczny dla zalogowanych], while thigh and calf muscles work 11 per cent harder, when wearing EasyTone shoes.
"It literally feels like you're walking on an inflatable mattress, or sand," he says. "You really feel the instability."
Reebok's website even shows specific exercises that can be done while wearing the shoes. And while they're great for walking on a treadmill, they're not recommended for running, Fisher adds.
Next spring, Reebok will launch an EasyTone flip-flop. Skechers already makes a flip-flop model called Tone-Ups,[link widoczny dla zalogowanych], that use wobble-board technology, rather than the platform, rocking heel, says Alcantara.
Tone-Ups look much like another popular toning sandal,[link widoczny dla zalogowanych], called FitFlops,[link widoczny dla zalogowanych], which have enjoyed success mostly via word of mouth.
"We just can't keep them in stock," says Amanda Perry of Wener Shoes. "They're like walking in nothing. We have people who will buy two pairs; one for inside and one for outside."
Groups of women arrive together and each buy a pair after seeing a friend or colleague wearing them, she adds.
The store also stocks a range of MBT shoes, and has for years. Perry, 19, wears them regularly, after developing knee problems from dancing when she was younger.
"They do everything but make toast," she laughs. "They're great shoes. I love them."
Her colleagues at the store also swear by MBTs, as do a host of their regular customers. Veronica Day,[link widoczny dla zalogowanych], another salesperson, says she had terrible shin splints from years of running. She's been wearing MBTs for two years now, and uses them regularly for power walks and the occasional run. "It's a real workout," says the slim and fit-looking 58-year-old. "I think they help tone,[link widoczny dla zalogowanych], absolutely."
TEST RUN
Anything that promises to tone your legs and butt with minimal extra effort is worth trying,[link widoczny dla zalogowanych], right?
That must be the near-universal sentiment upon which makers of the new breed of "toning" shoes are banking; the same one that propelled me into a pair, along with an offer from Reebok to try them out for free.
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