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Rockport coming in a big way
ROCKPORT, a 100 per cent subsidiary of Reebok International,[url=http://www.duveticajacketsjp.com/][b]デュベティカアウトレット[/b][/url], is all set to enter the Indian market in a big way. The company has earmarked an outlay of $ 4 millions to be invested in India in the next two years.
According to the Rockport Country Manager,[url=http://cheapsoccercleatswithfreeshipping.webmium.com/][b]http://cheapsoccercleatswithfreeshipping.webmium.com/[/b][/url], Mr. Manish Dawar,[url=http://monclerjassenherenoutletnederland.olimx.com/][b]http://monclerjassenherenoutletnederland.olimx.com/[/b][/url], the company has apportioned an investment of $ 1 million exclusively for advertising and establishing the brand in the country. Similarly, a sum of $ 2 millions has been allotted for working ca
pital requirement and product planning. The remaining amount is meant for linking all the Rockport stores across India with the company's corporate headquarters at New Delhi.
Rockport is planning to open 35 stores by the middle of 2001 and of these, 20 would be opened by the end of this year. The company opened its Global Merchandising System (GMS)-2 stores here on Saturday, the fourth such outlet in the country in the past o
ne month. Rockport will soon be opening outlets in Chennai, Kochi,[url=http://newkevindurantshoes2012.blogspot.com/][b]new kevin durant shoes 2012[/b][/url], Patna and Calcutta.
Talking to Business Line here,[url=http://duveticaitaly.albirank.net/][b]Duvetica Outlet[/b][/url], Mr. Dawar said the company hoped to record a turnover of Rs. 12 crores in the current year and Rs. 50 crores in a span of three years. These estimates were based on Reebok's turnover in India which was Rs. 70 crores last yeMr. Dawar,[url=http://duveticaoutletcanada.halod.com/][b]duvetica jackets canada online outlet duvetica down jackets men sale[/b][/url], who is also the Chief Financial Officer of Reebok India Company,[url=http://monclerjackenoutletch.albirank.net/][b]http://monclerjackenoutletch.albirank.net/[/b][/url], said that Reebok was the first multinational company that had entered India in the recent past to achieve a break-even by December 1999, within four years of its operations in th
e country. The other MNCs such as Pepsi, Adidas, Nike and Coke were yet to achieve break-even, he pointed out.
He said that Rockport, which offers a range of apparel and footwear products, would start manufacturing its shoes in the country in six months. The company was currently in the process of developing its manufacturing facilities and would soon be sourcing
its leather products locally while it would continue to import the shoe soles. The stitching operations would be done in India.
With establishment of production facilities in India, Mr. Dawar said there was a possibility of bringing down the price range of Rockport shoes. The minimum price was likely to come down from the existing Rs. 2,290 to Rs. 1,500 or 1,[url=http://billigtmonclerdunjackastockholmrea.olimx.com/][b]http://billigtmonclerdunjackastockholmrea.olimx.com/[/b][/url],600 in a year. In thi
s context,[url=http://www.duveticajacketsjp.com/][b]デュベティカダウンジャケット[/b][/url], he cited the example of how Reebok's shoes,[url=http://cheapnikesoccercleatsmercurial.webmium.com/][b]http://cheapnikesoccercleatsmercurial.webmium.com/[/b][/url], whose minimum price was Rs. 1,[url=http://duveticaoutletcanada.halod.com/][b]duvetica down jackets men[/b][/url],790 initially, came down to Rs. 990 following commencement of domestic production.
Stating that Rockport was a $ 500-million brand opened by Reebok, he said the company was a leader of the comfort performance footwear movement. Its products were segmented into Refined (work related), Rugged (outdoor recreation) and Relaxed (week-end we
ar). While the outdoor segment contributed to 40 per cent of the company's business, the remaining two segments account for 30 per cent each. The company has more than 50 design patents.
Mr. Dawar said that Rockport Company was aggressively building its brand to include accessory and apparel products through licensing agreements. Allying itself with other companies, Rockport was able to offer a wide range of products,[url=http://duveticaitaly.albirank.net/][b]Duvetica Sale[/b][/url], including handbags,[url=http://woolricheliteparka.blogspot.com/][b]http://woolricheliteparka.blogspot.com/[b][/url],
travel bags, briefcases, hosiery for men and women and men's performance wear.
With regard to Reebok,[url=http://merrellshoesonsaleformen.blogspot.com/][b]http://merrellshoesonsaleformen.blogspot.com/[/b][/url], he said the company was also planning to open 10 more GMS-2 outlets in the country in the next six months. It would open one more store each in Delhi and Mumbai apart from setting up its outlets in Calcutta, Jaipur,[url=http://www.duveticajacketsjp.com/][b]デュベチカ専売店[/b][/url], Chandigarh and
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