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release dates and NIKEiD support revealed
Today was the official reveal of the Air Jordan 2012 via a press event in New York. Select members of the media were treated to an exclusive look at the 2012 along with several details that we did not know about yet, including a sneak peek at some NIKEiD samples that amazingly had not leaked until today.
(Click here for official images of the Air Jordan 2012 and some NIKEiD samples)
On Wednesday, February 8, fans will be able to pick up the deluxe edition of the Air Jordan 2012 in the "Wolf Grey" and "University Blue" colorways, which we took a look at last week. The deluxe edition (aka the one with the gaudy three-tiered box) will include the complete System of Flight,[link widoczny dla zalogowanych], which consists of the two inner booties (low-to-mid cut and high cut) and the three midsoles.
If you're less inclined to be experimental and you already know what you want in a basketball shoe performance-wise, the end of the month will see the Air Jordan 2012 Flight System come to retail in several variations that are specific to what you want. For example, if you want a low-cut shoe and possess a high-flying play style,[link widoczny dla zalogowanych], you might want the Air Jordan 2012 A, which features the low-cut inner bootie and the Zoom Air/Max Air combo midsole. It becomes a little bit more complicated after that, so my advice would be to do your research come February 25. Each of the Air Jordan 2012 Flight System shoes will retail for $180.
Another big reveal at the event were the NIKEiD samples that were on display. Available on Valentine's Day for $205, you will be able to pick your own Flight System and the color of your inner bootie. Some of the color combinations at the event might be familiar to fans, including the "Bred/Playoffs,[link widoczny dla zalogowanych]," "Taxi," and even "Michigan" colorways.
Here is your Jordan Brand press release.
BEAVERTON, OR (February 7,[link widoczny dla zalogowanych], 2012) - Today, Jordan Brand, a division of NIKE, Inc., unveiled the AIR JORDAN 2012, the 27th shoe in the AIR JORDAN franchise. The all-new AIR JORDAN 2012 is designed to encourage today's athletes to rethink performance. This year's model builds upon the AIR JORDAN 2011's two midsole modular system by featuring two interchangeable inner sleeves and three interchangeable midsoles for performance customization. The AIR JORDAN 2012 DELUXE will be available in two colorways nationwide on Wednesday, February 8 for a suggested retail price of $223, with the AIR JORDAN 2012 Flight System launching on Saturday, February 25 for a suggested retail price of $180.
The AIR JORDAN 2012 draws inspirational cues from the legacy of Michael Jordan and continues to be one of the best performance shoes available by combining innovative technology and premium materials,[link widoczny dla zalogowanych]. The AIR JORDAN 2012's modular system gives athletes the ability to customize for their unique playing styles and for fit preference by offering 6 different configurations.
"Through comprehensive research we saw an increasing need for footwear that could be customized to meet the needs of the world's best athletes," said Tinker Hatfield, AIR JORDAN 2012 co-designer and Vice President, Special Projects and Creative Design for NIKE, Inc. "Last year's AIR JORDAN 2011 began the modular story for the brand with two interchangeable midsoles, but we took it a step further this year by introducing two interchangeable inner sleeves and three interchangeable midsoles to help players 'fly through',[link widoczny dla zalogowanych], 'fly over' or 'fly around' their opponents."
For the player that would like to 'fly around' their opponent, the green midsole features a Nike Zoom unit in the heel for lightweight and responsive cushioning. The blue 'fly over' midsole incorporates a Nike Zoom unit in the forefoot and an encapsulated Air Sole unit in the heel for the perfect blend of responsiveness and impact protection. For the player that would like to 'fly through' their opponent, the orange midsole houses a full-length encapsulated Air Sole unit that provides lightweight cushioning and impact protection for hard landings in the paint.
The AIR JORDAN 2012 also features two interchangeable inner sleeves, one for the player that needs to be quicker on the court and needs more freedom of motion in the ankle, while the high inner sleeve provides more protection around the foot and advanced ankle support.
With legendary shoe designer Tinker Hatfield and Tom Luedecke, Senior Footwear Designer for Jordan Brand at the helm, the shoe's design continues the tradition of using premium materials on the upper by combining Flywire technology with rich, full-grain leather overlays for lightweight support and a premium crafted look. In addition, the AIR JORDAN 2012 features an innovative "Flight Carbon" plate in the midfoot that is made with a combination of glass and carbon fiber and is contoured to the natural shape of the foot for optimal support.
"As a basketball player, I always wanted a shoe that adapted with my game," said Michael Jordan. "On any given night I had to adjust my style of play for countless reasons and the AIR JORDAN 2012 meets those needs with six different configurations. I'm proud to say there is not another shoe like it in the market."
The AIR JORDAN 2012 FLIGHT SYSTEM will be customizable at retail based on the consumers style of play and will feature one inner sleeve and one midsole for a suggested retail price of $180 and will be available on Saturday, February 25. In addition, the AIR JORDAN 2012 will be available on Nike iD on Tuesday, February 14 for a suggested retail price of $205.
AIR JORDAN 2012 DELUXE information
The AIR JORDAN 2012 DELUXE will feature the two inner sleeves and three midsole options allowing for six different shoe configurations for a suggested retail price of $223.
-The AIR JORDAN 2012 DELUXE will be encased in a premium three-tier package:
-The top drawer will feature the AIR JORDAN 2012 DELUXE outershell with one high and one low inner sleeve option.
-Once you dertermine your fit, the second drawer will house the additional high and low inner sleeves.
-The third and final drawer highlights the three midsole options to allow you to customize your flight.
-Options include: Fly Around (Quick), Fly Over (Air) and Fly Through (Explosive)
Source: Jordan Brand and Sneaker News
Be sure to follow Swoosh Check, our daily look at the best kicks worn during the night that was on the NBA and anywhere else they happen to well, happen. And because we do not discriminate around here, I also write about adidas and Reebok kicks as well.
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