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Nature laws of shopping,[link widoczny dla zalogowanych]
Now we all know why. University of Michigan psychologist Daniel Kruger finds that how we shop comes with an awful lot to do with the way you once found our food. Men hunt. Women gather. Conjugal chaos ensues.
Kruger had his lightbulb moment while on vacation with his future wife and another couple in central Europe. After days of driving through sleepy villages,[link widoczny dla zalogowanych], the foursome found its way to Prague. Kruger and his buddy got ready to hit the sights. The women started researching the nearest shopping centre.
"This caused, well, just a little scuffling,[link widoczny dla zalogowanych]," Kruger said. "And then the girls just dumped us."
As a scientist, he refused to do the sensible thing - shrug his shoulders. He wanted to know the reason. He combed over studies of aboriginal tribes and did battery power of tests on student volunteers. The outcomes is going to be published in the upcoming issue of the Journal of Social, Evolutionary and Cultural Psychology.
Kruger discovered that our habits haven't changed,[link widoczny dla zalogowanych]. Our environment and our goals have.
In prehistory, women gathered or foraged for food. This kept them near to home, performing a daily, intensive and social activity. A great memory,[link widoczny dla zalogowanych], a keen eye and a lot of patience when selecting help make a great gatherer.
Men hunted for meat. This was a intermittent, asocial activity that earned them prestige only with the biggest catches. Short bursts of one's were followed by long stretches of hanging out waiting for women to usher in the harvest.
With different duties came different abilities. Women perceive colour more vividly. They're not as likely to be colour blind. This allows these phones distinguish between edible and poisonous berries, for example. Foraging also encourages pickiness, rewarding ladies who spent hours poring over their alternatives.
Women see directions in straight lines, that allows these phones head right to a favourite gathering spot.
Men have better spatial awareness, that allows them to navigate in unfamiliar territory. They think directionally when it comes to landmarks, like breadcrumbs leading home from the hunt.
Cave men operated with two goals in your mind - kill as big a thing as you possibly can and make sure everyone in the village knows about it. The proceeds of a hunt were shared throughout the group and increased a man's prestige. Such a woman found was generally used only to feed her own family,[link widoczny dla zalogowanych], encouraging her to maintain probably the most fertile locations to herself.
It also helps explain why a husband sent out to obtain a carton of milk returns with a widescreen TV. Studies among the Ache tribe of Paraguay reveal that hunters often kill something too big to reasonably drag home,[link widoczny dla zalogowanych], knowing that a large catch means greater popularity. Men in Kruger's study asserted, generally,[link widoczny dla zalogowanych], they only enjoyed shopping when it had been for any major purchase just like a car.
Gathering, by its nature,[link widoczny dla zalogowanych], is social. Prehistoric women travelled exactly the same route each day towards the same favoured patch, often with children with you.
A long-winded discussion on cave painting might often frighten off the buffalo,[link widoczny dla zalogowanych], so hunters prefer to stalk alone. Since the hunt can be dangerous, men made it happen without their kids in the vicinity.
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