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Mark Di Vincenzo offers tips on timing in Shoes On Wednesday,[link widoczny dla zalogowanych]
Di Vincenzo's first book, Buy Ketchup in May and Fly at Noon: A Guide to the Best Time to Buy This, Do That and Go There (2009), immediately struck a chord with readers, and was followed by Your Pinkie Is More Powerful Than Your Thumb: And 333 Other Surprising Facts That Will Make You Wealthier, Healthier and Smarter Than Everyone Else (2011). He makes his home in Newport News, VA.
Di Vincenzo's latest, Buy Shoes on Wednesday and Tweet at 4:00: More of the Best Times to Buy This, Do That and Go There (William Morrow Paperbacks, $13.99), was published last month and has since received praise worthy of its predecessor. Booklist noted, "[Di Vincenzo] consults experts, from Best Buy to a local veterinarian, to get opinions on timing for topics on purchasing that people really care about… [A] wealth of data." Further, the Newport News Daily Press enthused,[link widoczny dla zalogowanych], "The $13.99 cover price seems like a bargain for the quick-hit book jam-packed with helpful information."
Are you thinking that you might have gotten a better deal on a purchase if only you'd known the right moment to buy? Do you wonder if your workout would be more effective at another time of day? Have you worried that your tropical vacation plans might land you on an island paradise just in time for monsoon season?
Mark Di Vincenzo's eye-opening, phenomenally useful New York Times bestseller, Buy Ketchup in May and Fly at Noon,[link widoczny dla zalogowanych], captured the attention of consumers across the country-and saved readers time,[link widoczny dla zalogowanych], money and trouble. Now he's back with hundreds of brand-new timing tips! Do you know:
(1) The best month to buy a cell phone?
(2) The best day of the week to take your car in for repairs?
(3) The best week of the year to visit Mexico City,[link widoczny dla zalogowanych]?
(4) The best time to confront someone who "unfriended" you on Facebook?
Get more for your money, maximize your time,[link widoczny dla zalogowanych], take better care of your health and be savvier about your career-simply by changing the time you do certain things. Timing truly is everything!
Now, Mark Di Vincenzo takes time out to offer readers a glimpse inside the making of his new book…
1) Tell us about the inspiration for BUY SHOES ON WEDNESDAY AND TWEET AT 4:00. How does the book differ from its predecessor, BUY KETCHUP IN MAY…?
The inspiration for Buy Shoes is Buy Ketchup. More specifically, one of the more obvious things we learned from Buy Ketchup is that there is a great demand for information about how timing plays a role in our lives. Readers loved the money- and time-saving tips in Buy Ketchup, and they wanted more, so we gave them Buy Shoes. As for how the new book differs from Buy Ketchup, it is an all-new second edition. Besides that, Buy Shoes includes 14 chapters -- twice as many as in Buy Ketchup. The new book includes several subject areas not found in the first book, including chapters on pets,[link widoczny dla zalogowanych], children,[link widoczny dla zalogowanych], beauty, and more.
2) You were surprised by the success of the first book. To what do you attribute its widespread appeal? Also,[link widoczny dla zalogowanych], how did reader response help to inform the new book?
I think people always suspected that there is a best time to buy and do things and go places, and these books prove that. There really is a best time to buy and do just about everything, and if you know the best times, you can save a lot of money and a lot of time. Who doesn't want to do that? The thing that surprised me so much is that -- through my books -- I ended up playing a fairly big role in letting the masses know about the practical importance of timing in our lives.
3) What is the research process like - and how do you decide what stays and what goes? Also, what's the key to achieving a reader-friendly presentation?
The research involves interviewing lots of people -- experts in their fields. Experts aren't just doctors and lawyers and academics. If you want to know the best time to get a haircut, you interview barbers and hair stylists. If you want to know the best time to buy meat, you interview butchers. All kinds of people can be experts, and their views are represented in the book. As far as deciding what to use, the focus is always on what will appeal to the widest audience. Will the housewife in Des Moines care? Or the plumber in Atlanta? Or the nurse in Sacramento? If the answer is no, then you probably ditch that information, and it never makes it into the book. The information that wasn't good enough to make it into Buy Ketchup wasn't good enough for Buy Shoes. Buy Shoes is 240 pages long, but it easily could have been 600 pages, but a longer book wouldn't have been a better book. You have to aggressively edit and cull so that there are gold nuggets on every page. You owe that to the readers. And then you take this information and you write it as simply and succinctly as you can, and if you can be entertaining, all the better.
4) While many of the books' tips can be reasonably deduced, there are some real surprises found within. Share with us a few of the facts that you found most unpredictable…
Maybe I'm easily surprised,[link widoczny dla zalogowanych], but a ton of information in the book surprised me. So much of it flies in the face of logic and common sense. When is the best time to color your hair? When it's slightly dirty. When is the best time of year to lose weight? The winter. When is the best time to get into a car with an older driver? When the driver is your grandmother or grandfather. Which is the best month to sign an apartment lease? December. Which is the best day of the week to ask for a donation? Sunday. Which is the best month to ask for a promotion? January. I was taught to always respect newspaper readers' time, to give them the information quickly, succinctly and interestingly. I try to do that now in my books. A 200-page book should not be 250 pages or even 220. Leave us with a teaser: what are you up to now?
Right now I'm promoting Buy Shoes On Wednesday, enjoying doing interviews like this one and giving some thought to what I might write next. But I have no idea what that might be. I wish I could say I'm under contract to write another book. Unfortunately, that's not the case. Yet.
With thanks to Mark Di Vincenzo for his generosity of time and thought and to Camille Collins, Publicist at HarperCollins, for facilitating this interview.
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