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Brand Name Wholesale Clothing Industry
In order to understand this business, here are some things you need to know. Wholesalers typically deal in bulk,[link widoczny dla zalogowanych], buying and selling large quantities of items for low prices and selling them off individually at higher ones. The brand name wholesale clothing industry differs from the unbranded one in that the quantity of items sold is lower. It's an altogether more exclusive market and the profit margins have the potential to be enormous if you play your cards right.
Importance of brand name wholesale clothing:
The customer is willing to dish out large sums of money for the brand name. Consider a pair of unbranded sneakers of good quality. These would retail for maybe $25-$30, add a Nike or Adidas logo to trainers of the same quality and watch the price rocket. That's right! Today's consumer pays for the brand first. This is called brand value. It's what keeps the advertisers in designer t-shirts.
Wholesale clothing typically has low profit margins unless you're talking about the high-end of the market. High-end goods are in demand,[link widoczny dla zalogowanych], not only by those who can afford them but by those who can't. Marketing pulls your highly susceptible strings and the public follows. It is the wholesaler's job to cash in on this mentality. The same person who might not be concerned about saving 65% on a Marks and Macy's shirt would love to save the same on a Prada dress, even if the total amount spent is so much more. High-end items have a very high-end price tag. High prices mean there's more room in there for you to make a profit.
What is required for brand name wholesale clothing?
This is a business which requires serious know-how. Lunch time shoppers,[link widoczny dla zalogowanych], who think by surfing the net they'll become experts overnight,[link widoczny dla zalogowanych], need not apply. Hard work and a passion for what's fashionable and hip is a must. If you don't know what's in this season's Vogue,[link widoczny dla zalogowanych], you won't make it in this business. It is essential that you have a network. Networking without connections within the fashion industry will never give you success in this business.
There are a limited number of designer wholesalers. There are not dozens of them. The bigger department stores unload their backlog onto a few select wholesalers in vast quantities. It is essential to find out who these wholesalers are. They are called jobbers inside the industry. If you don't make the effort to find legitimate wholesalers,[link widoczny dla zalogowanych], you will lose your money and spend a lot of your time talking to fraudulent brokers who will leave you broke with a warehouse of obsolete and damaged goods. These goods are unmarketable and they'll set you back a pretty penny. Real wholesalers usually wait for the shipments to come in and then sell them off. Wholesalers who offer drop shipping services may not be legitimate. So if your wholesaler offers to package, label and send items to the customer for you,[link widoczny dla zalogowanych], take heed. It might be a scam.
Brand name clothing in the high-end market deals with big names like Prada,[link widoczny dla zalogowanych], Dior,[link widoczny dla zalogowanych], Chanel,[link widoczny dla zalogowanych], Lacoste, Christian Louboutin, etc. This is an ultra-niche industry; however, sports goods like Adidas, Nike,[link widoczny dla zalogowanych], etc. are also good bets when it comes to sports brands. The highest profit margins however are for couture brands. When dealing with mid-priced brands, wholesalers tend to increase the number of items sold. As with all businesses,[link widoczny dla zalogowanych], brand name wholesalers need to build up a steady and reliable partnership with all the key members of their supply chain.
A business must deliver goods which are consistent in quality,[link widoczny dla zalogowanych], in accordance with the latest designer trends,[link widoczny dla zalogowanych], and honor commitments made with regard to delivery time,[link widoczny dla zalogowanych], etc. These are the ingredients to running a successful brand name wholesale clothing business.
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