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Obama Campaign HQ Full of Enthusiasm
There are no signs with "Hope" or "Change" -- Obama's popular slogans in 2008 -- hanging prominently at the office in downtown Chicago. Simple "2012" posters with the president's website cover the walls instead.
But youthful enthusiasm abounds at the 50,000-square-foot (4,[link widoczny dla zalogowanych],645-sq-m) nerve center, where some 200 staff members and volunteers are racing ahead of the Republican candidates in raising cash and setting up a national campaign network.
The space is nearly twice as big as Obama's 2008 campaign headquarters, which came in around 31,000 square feet, and the team of strategists, web designers, money counters and message makers is expanding.
Young people just out of college play ping pong,[link widoczny dla zalogowanych], maps and chalkboard paint cover the walls, and a life-size cardboard cutout of the president peers over a sea of desks.
The atmosphere,[link widoczny dla zalogowanych], in the words of one staffer, is like that of a fledgling Internet company, and the dress code is casual: 20- and 30-somethings, many of whom worked in the suit-and-tie atmosphere of Washington, now walk around in jeans,[link widoczny dla zalogowanych], sneakers and untucked shirts, a few of them showing off tattoos.
"I did a lot of work for start-ups before. There's a certain energy to start-ups,[link widoczny dla zalogowanych]," said Harper Reed, 33, the campaign's chief technology officer, clad in faded jeans, big black glasses,[link widoczny dla zalogowanych], huge earrings,[link widoczny dla zalogowanych], and a T-shirt with "NOIZE" written on the front.
"These are mostly start-up people. And here they get to build a product that will empower the field organization to just do what they do best," he said.
Obama,[link widoczny dla zalogowanych], the one-time transformative candidate, has a long way to go to regain the momentum that swept him into power in 2008. states, and some of the headquarters crew will depart for those local sites next year.
But for now they are bolstering the operation in Chicago, Obama's home town.
Keeping a distance from Washington is deliberate. Campaign workers stay outside of the "bubble" of the capital and see how their efforts and messaging connect with voters in a less political atmosphere,[link widoczny dla zalogowanych].
The headquarters has an open seating plan. Workers take their places at long tables in a space that looks something like an enormous classroom. Actual offices with doors that close are largely eschewed,[link widoczny dla zalogowanych].
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