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Shoppers losing their reluctance to use the Web to buy clothes,[link widoczny dla zalogowanych]
Online sales of clothes, shoes and accessories surpassed sales for computer hardware and software for the first time ever,[link widoczny dla zalogowanych], pushing mainstream shoppers past tech-savvy consumers in terms of spending and encouraging retailers to continue expanding their presence on the Internet.
Last year, online sales of apparel hit $18.3 billion,[link widoczny dla zalogowanych], compared with $17.2 billion for online computer hardware and software sales, according to Forrester Research,[link widoczny dla zalogowanych], which conducted a study on behalf of the online arm of the . households regularly shop online, according to the study.
Many people have shed their reluctance to buy something they can't touch or try on, especially as retailers develop more sophisticated Web sites that allow users to view images from different angles. retail market -- 6 percent,[link widoczny dla zalogowanych], excluding travel. Online sales for apparel,[link widoczny dla zalogowanych], accessories and footwear totaled 8 percent of total clothing sales last year, compared with 41 percent for computer hardware and software, 29 percent for travel and 21 percent for books.
Mulpuru said that although retailers have improved their online presence,[link widoczny dla zalogowanych], some glitches remain, such as delivery delays and site crashes. At the same time, shoppers still like to go into stores and see the merchandise up close. Many will do their research online and then make their purchases in the stores,[link widoczny dla zalogowanych], although there are some who try on merchandise in stores and then browse the Internet for the best deals.
, chief executive officer of ,[link widoczny dla zalogowanych], an interactive marketing agency in New York, said catalog businesses have had the easiest time moving onto the Internet because they already have the necessary delivery systems in place. Older retailers benefit from having a long list of loyal customers who can be persuaded to shop on store Web sites.
But startups have a chance to compete online where they may not have been able to offline. Sharpe said online retail allows new companies to compete with heavyweights like Macy's because they do not need to have physical stores nor the staff to man them.
Traditional retailers with a large number of brick-and-mortar stores are beginning to realize the cost advantage of online shopping. Some, like Best Buy, Circuit City, and even
But Mulpuru said it is unlikely online retail sales will ever surpass those at brick-and-mortar stores,[link widoczny dla zalogowanych].
"I don't see that happening for a long,[link widoczny dla zalogowanych], long,[link widoczny dla zalogowanych], long time, if ever," she said. "Touch and feel is still very important." What we're ordering
-- Online sales of apparel,[link widoczny dla zalogowanych], accessories and footwear edged out computer hardware and software in 2006, $18.3 billion to $17.2 billion.
-- Online retail sales grew 25 percent last year,[link widoczny dla zalogowanych], to $220 billion.
-- In 2006,[link widoczny dla zalogowanych], just 8 percent of apparel sales were made online, compared with 41 percent of computer hardware and software, 29 percent of travel and 21 percent of books.相关的主题文章：

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