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school shoppers are seeking name
- Parents have a new goal this back-to-school shopping season: Buy their kids the name brands they want without spending like it's 2007.
After the recession began in late 2007, cost-conscious consumers in the United States sought out the cheapest shirts and shoes they could find at merchants like Wal-Mart and Target to keep their budget in check. But these days, value is the name of the game.
Shoppers who are just as concerned about style and quality as price are flocking to factory outlets,[url=http://discountnikesoccershoes.webmium.com/][b]Nike Soccer Shoes sale[/b][/url], where they can snag Gap,[url=http://parajumperssale.webmium.com/][b]Parajumpers Jackets On Sale[/b][/url], Nike, Vans and other designer clothes and accessories for 25 to 70 per cent off. In fact, a quarter of parents said they plan to do the bulk of their back-to-school shopping at factory outlets and discount stores, compared with just 16 per cent planning to do so at malls, according to the American Express Spending and Saving Tracker.
"I still want the brand names," says Lisa Santa, who took a break from her vacation recently to hit the Jersey Shore Premium Outlets to find a first-day-of-school outfit for her third-grade daughter. "So I came here hoping to get lower prices on quality stuff."
It's a major shopping shift from the recession, when many Americans shunned pricey designer labels in favour of dirt-cheap buys. Now, they're back to shopping for brand names as the economy slowly recovers, but are still unwilling to pay full price for Guess jeans and Oakley sunglasses because of worries about high unemployment and stock market volatility. As a result, clothing sales were up 18 per cent year-over-year in July at factory outlets - more sales growth than every other retail concept except warehouse stores, according to research firm NPD Group.
During the back-to-school season, which runs roughly from mid-July through mid-September, there's a big opportunity for outlet centres to cash in on the trend. The average family with kids in grades kindergarten through 12 plans to shell out $604 for clothes, school supplies and electronics this year,[url=http://cheapjordansshoesforsales.blogspot.com/][b]jordans shoes for sale[/b][/url], according to the National Retail Federation. For college students,[url=http://parajumperssale.webmium.com/][b]Parajumpers Coat Online Store[/b][/url], who also need dorm furnishings,[url=http://woolrichoutlet.halod.com/][b]Woolrich Parka online shop[/b][/url], the budget is $809. Both figures are a few dollars lower than last year, but combined will still amount to $69 billion for retailers -- and outlet stores are expected to capture a large portion.
Simon Property Group operates regional malls and 57 outlet centres across the United States, including Jersey Shore Premium Outlets, which has stores like kids' clothing retailer Children's Place and teen clothing chain Aeropostale. The company said that its total sales per square foot were up 9.4 per cent to $513 for the three months ended June 30 over the same period last year. It is planning major expansions at four of its outlet centres in Seattle, Orlando,[url=http://duveticaitaly.albirank.net/][b]Duvetica Shop[/b][/url], Chicago and Southern California.
"(Shoppers) are now re-emerging and getting back to normal," says Michele Rothstein, senior vice-president of marketing for the Premium Outlets division of Simon. 2 that its tenants' sales at stores open at least a year - a key indicator of a retailer's health - were up 6.8 per cent over the previous quarter to $361 per square foot. Tanger's tenants include Cole Haan Outlet, Coach Factory and Old Navy Outlet.
Tanger chief executive Steven Tanger said on the call he's hearing from retailers that outlet stores are "either the most profitable or one of the most profitable business units in their corporation."
Indeed, many apparel brands are relying on outlet divisions for growth. At Ann Taylor,[url=http://rogervivieroutlet.halod.com/][b]discount 2013 roger vivier outlet roger vivier online shopping[/b][/url], revenue from its namesake stores open at least a year was up just 0.6 per cent last quarter, while Ann Taylor Factory stores had a 6.5 per cent increase. American Eagle CEO James O'Donnell said on an Aug. 24 call with investors that 90 per cent of the company's new locations will be so-called "off-campus" stores, or outlets. And Gap recently said it was upping the number of new stores it plans to open this year from 65 to 75, "driven primarily by additional Outlet store openings in North America."
At Children's Place, the chain is rolling out its first clothing assortment made specifically for its outlet stores for back-to-school this year. When its manufacturing transition is complete,[url=http://rogervivieroutlet.halod.com/][b]discount 2013 roger vivier outlet[/b][/url], Children's Place expects up to 75 per cent of the merchandise in its outlet stores to be made-for-outlet -- a ratio that matches what many other companies are already doing.
One reason the companies are devoting more attention to their outlet stores is that they are more profitable, says Mark Polinski, senior vice-president of outlets for the chain. For instance,[url=http://rogervivieroutlet.halod.com/][b]http://rogervivieroutlet.halod.com/[/b][/url], outlets currently make up 13 per cent of Children's Place stores but account for 20 per cent of sales.
"The outlet customer typically has a very big list of items to shop for,[url=http://cheapnikesoccercleatsmercurial.webmium.com/][b]cheap nike soccer cleats mercurial Discount Soccer Cleats Clearance Cleats[/b][/url]," which translates into a higher average purchase amount, Polinski says. Outlets also can spend less on labour because customers don't expect the same level of customer service, he says.
On a recent Friday at the Jersey Shore Premium Outlets, as families filled the food court with shopping bags piled around their feet, it was clear shoppers were looking to clear their back-to-school shopping lists at the outlet.
Amy Allen, manager of the outlet mall's Sunglass Hut,[url=http://woolrichoutlet.halod.com/][b]Woolrich Arctic Parka[/b][/url], said transactions at her store are up 40 per cent over this time last year. College students have been stopping in to pick up Ray-Ban Wayfarers -- the current Blues Brothers-style fad -- before heading back to campus. Families are hunting for sporty Oakleys for their kids' fall sports-team tryouts. The girls wear uniforms to school, but they still need backpacks, play clothes, socks and other gear. While the eight-year-old is happy to show off her sparkly tutu from Target,[url=http://bestsoccercleatsonlinestore.blogspot.com/][b]cheap soccer cleats online[/b][/url], the older girl wants trendy, name-brand fashions. But Lombardo says she has no intention of visiting the mall.
"I'd rather come here because of the deals," she says. "They have all the good shops."
The Saturday, February 2,[url=http://www.duveticajacketsjp.com/][b]デュベティカ店舗[/b][/url], 2013 edition of Global National with Robin Gill
Sat, Feb 2: Prince Charles shared advice with a group of Canadian business executives in England this week. Sean Mallen has details.
Sat, Feb 2: A funeral was held today in Ontario for nine year old shooting victim Kesean Williams. Jennifer Tryon reports.
Sat,[url=http://cheapsoccershoesoutlet.blogspot.com/][b]http://cheapsoccershoesoutlet.blogspot.com/[/b][/url], Feb 2: A 33 year old man is facing charges after he allegedly stabbed seven people in a Vancouver apartment building. Sonia Sunger has details.
Sat, Feb 2: France's parliament is one step closer to approving same sex marriage. But as Stuart Greer explains the issue is prompting protests.
Sat,[url=http://discountnikesoccershoes.webmium.com/][b]Discount Soccer Shoes sale[/b][/url], Feb 2: For the fifth day hostages negotiators are trying to rescue a five year old boy who is being held in a bunker in rural Alabama. Robin Stickley reports.
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