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| Joined: 01 Jun 2013 |
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The network marketing industry has a humungous failure rate. Many people are simply tired of listening to the age old statement that goes something like this "do what you have been doing and you will eventually succeed". If you are looking for real results in your business and you feel that you have had enough of the motivational talk and stuff, then the 7 great lies of network marketing book can help you a great deal.
The 7 great lies of network marketing book authored by Ann Sieg goes in detail as to why people fail in the network marketing industry. Basically, this industry faces [link widoczny dla zalogowanych] two major issues. One is lack of reputation and the other one is low success rate.
When [link widoczny dla zalogowanych] thousands of untrained people go out and prospect thousands of other people, what you get is utter chaos. Lack of real marketing training has brought upon this situation. No one likes being solicited on [link widoczny dla zalogowanych] a mall, no one [link widoczny dla zalogowanych] likes someone pushing a [link widoczny dla zalogowanych] product down their throat, no one likes being called again and again in order to join a business which they have least interest in. Imagine something like this happening for decades and you get the picture. There are a lot of people who would have nothing to do with this business. Bad practices have resulted in bad reputation for this industry.
Network marketing leaders [link widoczny dla zalogowanych] often repeat statements like "we have the best products" "everyone is your prospect", this isn't about selling products but about sharing them" and such stuff. You too would have heard these kinds of statements in network marketing rallies. Ann Sieg, in her 7 great lies book, says that these are some of the biggest and most damaging lies of this industry.
If you are in a real business, you must learn how to sell the products and network marketing industry is no different. Most people think prospects will get scared of hearing the word "selling". Conceptually this is a wrong approach as it tends to attract the wrong kind of people who will be forever dependent on their uplines. It is bad techniques like this which causes a lot of problems in our industry.
Ineffective strategies, bad practices are the cause for the many people to fail in this business. There is a huge lack of real marketing skill in this industry. Unfortunately most of training sessions focus only on attitude, mindset [link widoczny dla zalogowanych] and motivation. There is a distinct sense of company loyalty that is being built in these sessions. Not that it's wrong, it's just that most people become incapable of thinking straight in that kind of environment. The sad part is that many hard working people get caught up with the hype and never see real results.
The 7 great lies of [link widoczny dla zalogowanych] network marketing explains about various network marketing problems with amazing clarity. The crystal clear approach of the book is what it made it extremely popular when it released a [link widoczny dla zalogowanych] few years back. People loved this [link widoczny dla zalogowanych] book so much that they started circulating it all over the place. This book is a must [link widoczny dla zalogowanych] read for all [link widoczny dla zalogowanych] network marketers.
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