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could make sense. To cut down on your costs
PostPosted: Sat 19:16, 10 Aug 2013
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Mich&egrave,[link widoczny dla zalogowanych];le Makepeace is new to making money online,[link widoczny dla zalogowanych]. Her goal is to build a long term business and to help as many people as possible to do the same. You can find out more about what she is doing by following her blog or on Facebook,[link widoczny dla zalogowanych].

Consumers will spend more than $10 billion shopping on their smartphones in 2013,[link widoczny dla zalogowanych], according to the Mobile Marketing Association. Clearly, mobile shopping options and mobile search are no longer the slow and clunky experiences they once were.
Many consumers of small business services are willing to drive no more than a half-mile to transact their business. In other words, they demand local businesses. The search engines put small, local businesses ahead in searches involving industries that local businesses are known to thrive in. So tweaking your website to take advantage of these searches makes sense. If you are a small business, marketing yourself to mobile customers can be an even more effective way to give yourself a boost.
Preparing to ace local search can be the best way forward
If you rely on the search engines for business, attracting mobile customers needs no special effort when compared to marketing for consumers who come in using a computer. Whatever you do to get ahead with computer users is likely to help you on the mobile platform,[link widoczny dla zalogowanych], as well. How do you do this?
You need to find local online directories that list businesses and make sure that your business is listed. Your listing needs to hold current information, too. Going beyond the local listings is important,[link widoczny dla zalogowanych], too. To have your business listed on Yelp and Google Places can be valuable.
Listing your business website on any one of these services,[link widoczny dla zalogowanych], you need to apply a few commonsense rules for success. Research has discovered that listings with images usually attract visitors better - they spend more time on them. The more relevant the pictures are that you have, the better your chances of snagging a customer.
App or mobile website?
Small businesses have a tough time deciding if they should invest in building an expensive app so that their customers can easily browse their offerings or if they should simply build a great mobile website.
Apps can certainly make it easier for a visitor to access a business online. On the other hand, though, it can be difficult to persuade people to actually download an app -staying in touch with your business needs to be very important to them if they are to download one.
Building an app isn't a full solution to all your mobile challenges,[link widoczny dla zalogowanych], either. Even businesses that have very popular apps report that their apps bring in only about 40% of their mobile traffic. Apps, in other words, do not take away the need for a well-designed mobile website.
The principles of a designing an effective mobile website can be reduced to a simple motto - Keep it simple. Since mobile phones have small screens, websites that even need a small bit of pinching, zooming and scrolling can quickly wear the user out. For the best results, mobile websites need to be designed to be as simple to use as possible. With the kind of screen sizes and data speeds that mobile phones offer, fancy web design is simply not appreciated.
Mobile searches are different
Owing to the difficulties present in using small,[link widoczny dla zalogowanych], virtual on-screen keyboards, people use very short search queries on their phone-based Internet searches- fewer than three words at a time. Users don't use the same keywords in their mobile searches as they do when they use search on a computer either. Searching on phones, they tend to use the name of their current location a lot and use search engine auto-complete suggestions as well.
If your business website finds it difficult to rank on mobile searches the way it ranks on regular computer-based searches, you should consider taking another look at the keywords you use.
Getting targeted pay-per-click
Pay-per-click ads can be very expensive. Diverting some of your marketing budget away from SEO towards PPC ads, though,[link widoczny dla zalogowanych], could make sense. To cut down on your costs, you could make sure that your ads serve only in the specific parts of your city where your customers are likely to buy from you.
The Enhanced Campaigns feature on AdWords helps businesses bid for keywords based on what device the search is done,[link widoczny dla zalogowanych], what time of the day or week the searcher comes in, what specific neighborhood he is in,[link widoczny dla zalogowanych], and so on.
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