| cheapbag214s |
|
|
| |
| Joined: 27 Jun 2013 |
| Posts: 20570 |
Read: 0 topics
Warns: 0/5
|
| Location: England |
|
|
 |
|
 |
|
Apple Is Still the Most Popular Brand among Young People
According to the survey made Harris Interactive recently, Apple is the most popular brand (at least electronics) among the young people in United States. Who participate in the survey are between 8 years to 24 years old, and the factors are taken into consideration including the degree of well-known, quality and purchase intention.
About computers,[link widoczny dla zalogowanych], Apple ranked before Hewlett-Packard and Sony; As to Tablet, no doubt, iPad apparently is more popular than Motorola Motorola Xoom; About smart phone, Samsung and HTC obviously can't compete with iPhone. At last,[link widoczny dla zalogowanych], Games,[link widoczny dla zalogowanych], the top three are the Nintendo Wii, Sony PlayStation 3 and Nintendo DS. Although iOS device is a major platform for playing games, but the game is not their focus. It is said that Jobs hated to sell products by games. Jeni Lee Chapman, the executive of Harris believes that the survey result is "very good news" for Apple. Having so high popularity among 13-24 year-olds young men shows that in the current or in future,[link widoczny dla zalogowanych], Apple has already established a very solid foundation among customers. We all know that no matter which brands should strive to maintain the association between different age groups, based on current findings,[link widoczny dla zalogowanych], Apple should not have a big problem about this.
Among American youth, ages 13-24,[link widoczny dla zalogowanych], the iPad,[link widoczny dla zalogowanych], the iPhone, Mac and other Apple branded merchandise are all the rage, even they have drawbacks, like we can watch all kinds format videos on them only with the help of dvd shrink for mac, but as you see,[link widoczny dla zalogowanych], Apple dominated in every subset of the category, with youth preferring the iPhone, the iPad, and Apple computers over every other available brand. Like I said before, this is good news for Apple, as young Americans are expected to spend $211 billion in 2012. In a statement,[link widoczny dla zalogowanych], Regina Corso,[link widoczny dla zalogowanych], Senior Vice President for Youth and Education Research at Harris Interactive had this to say:
"Youth of today have spending power and they also have loyalty to brands. Some of this comes from their parents, but they also make their own decisions. Brands who tap into this loyalty when a consumer is a tween,[link widoczny dla zalogowanych], and nurture it through the teen years,[link widoczny dla zalogowanych], will have an extremely loyal customer by the time the customer is a young adult."
Youth preference for the Apple brand is likely to be a boon for the company during this coming holiday season, where iPads, iPhones, and computers are at the top of many wish lists. Apple's dominance at the top of the survey results indicates that Apple's masterbrand is strong. The customers that Apple gains now at ages 13-24 will be customers for life, ensuring that the Apple brand will continue to have a strong following,[link widoczny dla zalogowanych], both in the present and in the future, and thanks to Apple, those manufacturers that produce related productions of Apple,[link widoczny dla zalogowanych], for example, mac dvd ripper,[link widoczny dla zalogowanych],those people will make lots of money as longs as we keep using "iDevices".
相关的主题文章：
[link widoczny dla zalogowanych]
[link widoczny dla zalogowanych]
[link widoczny dla zalogowanych]
[link widoczny dla zalogowanych]
[link widoczny dla zalogowanych]
[link widoczny dla zalogowanych]
[link widoczny dla zalogowanych]
[link widoczny dla zalogowanych]
[link widoczny dla zalogowanych]
[link widoczny dla zalogowanych] |
|
