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Posted: Tue 19:31, 27 Aug 2013 Post subject: No evidence of toning in Skechers toning sneakers |
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No evidence of toning in Skechers toning sneakers,Parajumpers Jackets Sale
For millions of these Skechers customers,Roger vivier outlet, "the only thing that got a workout was their wallet," says David Vladeck,Parajumpers Parka, director of the FTC's consumer protection bureau.
Skechers agreed to pay $40 million to settle charges it misled consumers with the claims, which ad expert Sut Jhlally says were "shocking" in their specificity. One said Skechers' Resistance Runners would raise "muscle activation" up to 85% for some posture-related muscles,peuterey clothing, and 71% for one buttocks muscle.
VIDEO: FTC says Skechers ads deceived consumersSTORY: Reebok settles FTC case over toning shoes for $25 millionAdvertisers usually avoid making claims that you could "use the categories of true and false with,Roger vivier uk," says Jhlally, a University of Massachusetts communications professor.
University of California-Riverside marketing professor David Stewart says unlike specific claims,giuseppe zanotti shoes, "puffery" - like calling your product the "king of beers" - is "difficult to disprove."
The settlement is believed to be the FTC's largest ever involving consumer refunds,giuseppe zanotti Online, Vladeck says. The amount of each refund will depend on how many eligible buyers file to receive them.
Kim Kardashian may have been Skechers' celebrity pitchwoman for Super Bowl commercials,Parajumpers Coat Online, the FTC says,Woolrich Parka, but there was no substantiation to claims its toning sneakers would make buyers' "bottom half their better half."
Reebok settled similar FTC charges for $25 million last fall. Vladeck says Skecher's settlement was larger, in part,giuseppe zanotti wedding shoes, because of its larger share of the toning-sneaker market.
Under the settlement, Skechers will be barred from making unsubstantiated claims about the health and fitness benefits of Shape-ups and related footwear. The commission alleged Skechers also made deceptive claims about its Resistance Runner,kevin durant shoes for sale, Toners and Tone-ups shoes.
The FTC also said research underlying the claims was suspect. Steven Gautreau,giuseppe zanotti, a chiropractor, recommended Shape-ups based on a clinical study he claimed was "independent" and tested the shoes' benefits compared with regular fitness shoes,cheap soccer cleats, the FTC says. The study did not produce the results claimed in the ad,Canada Goose Jacket, the FTC says. Skechers also didn't disclose that Gautreau is married to a Skechers marketing executive and that Skechers paid him to do the study,jordans shoes for sale, FTC says.
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