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cheapbag214s
Posted: Wed 0:44, 21 Aug 2013
Post subject: Car maker defends ad
Car maker defends ad,
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Mitsubishi Motors Canada says it has no plans to show a high-profile car advertisement again,
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Mississauga-based Mitsubishi confirmed yesterday it will appeal a recent decision by Advertising Standards Canada,
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, a self-regulating industry body,
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Mitsubishi ran the ad for 13 weeks nationally and then removed it pending a normal "review" before further placement,
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But the company "never had any plans to air this commercial again,
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"We have successfully completed our launch of the new Lancer and we have moved on and are now working on a new `full-line' campaign and media buy that does not include this commercial,
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," said Elliott,
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, Mitsubishi Canada's manager of corporate and product communications.
The ad appeared at a time when local public attention focused on the dangers of street racing after several fatal accidents involving speeding cars and reckless driving.
Consumers and safety advocates said then that Mitsubishi should cancel the ad because it promoted street racing and dangerous driving.
"The commercial displayed a disregard for safety by depicting a situation that might reasonably be interpreted as encouraging unsafe practices or acts thereby violating clause 10 of the code,
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," said the regulator's consumer response council. The council said the commercial's overall impression conveyed street racing,
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, an unsafe activity. The council said the ad did not look like a professional race because the commercial showed a woman dropping her hands to start things off and a driver wearing high-top sneakers.
Furthermore,
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, the ad depicted the company's international rally and performance heritage, and the automaker avoided footage of "street racing or on-road racing of any sort."
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