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cheapbag214s
Posted: Sat 17:08, 31 Aug 2013
Post subject: Communicating with Case Studies Nike Blazer igfz
Communicating with Case Studies,
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They're like articles, but they put the reader into the shoes of a person making a difficult decision. Other professions also use case studies; you've probably heard of medical case studies, for example. Medical students get a set of facts about a patient,
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, and perhaps some background or context,
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, and then must diagnose the patient's condition or disease.
Business case studies have proven popular at many university business schools (with the profs, at least). In some senses, the case study is the next best thing to being involved in a real case.
Now, how is this relevant for you? Well, if you have to persuade others to adopt your point of view, or buy your products, or vote for you, then you might find a case study useful.
In fact, you may be doing something like that already. Whenever you tell a story that's designed to make a certain point, you're using a form of case study. During my brief foray into life insurance sales,
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, for example, I learned that emotion sells policies, and not logic. That's why people in the business have a raft of stories about people who did or did not have protection when they died.
The moral, of course, is that you should not only have life insurance, but you should have the right kind,
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, and in the right amount. Now, if you sold life insurance, you would quickly find that no one listens when you explain the logic, but they will listen -- and act -- if you have your case studies (your anecdotes).
So,
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, having gone through all that, is a case study just a fancy name for an anecdote or story? Yes,
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, to a certain extent it is.
But, when you think of a case study,
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, think of it as a more elaborate and more logically constructed story. And,
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Your case study starts by identifying a person and an organization, along with relevant information that provides context to the issue addressed in the case.
It also introduces the decision or dilemma. One of those options may be to do nothing, to maintain the status quo. Another option may demand significant changes, and yet a third option would require more modest changes. However you set the options, they should offer distinct choices to the reader. Don't allow a muddling-through solution that involves easy compromises.
Now that you've set out the choices,
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, provide the basic facts and opinions the reader will need to make a logical choice. And the more the reader feels that difficulty,
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Finally,
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In summary,
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