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xyrva0h5
Posted: Sat 13:18, 31 Aug 2013
Post subject: hollister france 5 Tips For Using Abandoned Cart -
For more information on abandoned cart email visit Ve Interactive at
Reducing cart abandonment is a high necessity for many ecommerce businesses. By reducing
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abandonment rate, businesses can
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increase conversions and sales. There are a number of reasons why users may abandon their cart, so sending abandoned cart emails gives users a reminder of what they were intending to buy. Read on for more information.
1. Send Emails As Soon As Possible
Shopping online unique selling point is that it's quick and easy to do, so there's no point waiting days to send an abandoned cart email as users will have forgotten about it by then! The best
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time frame recommended for ecommerce companies to send out abandoned cart emails is 48-72 hours after the cart is abandoned. Sending an email straight after will make the user feel as though they are being watched and will feel uneasy about buying from you again. Whereas leaving too many days means users won't remember what you are emailing about!
2. Provide A Link To The Abandoned Cart
The best way to get users back to their cart and on the way to completing the checkout process is to link them to their original cart. This gives them the chance to take another look at what they were planning on buying, and whether they need to make any amendments
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before purchasing.
3.
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Give Users An Incentive To Buy
Emailing users reminding them of their carts isn't always the best way to encourage them to buy your products. Offering users an incentive to complete their transaction may be the cherry on the cake for them, and give them an incentive to buy. This
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can be a discount off a users first purchase or free delivery if they complete the transaction within a limited time. Give users something in every abandoned cart email, whether it's a discount or access to new stock - that
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way they'll be inclined to complete the conversion.
4. Include Images In Abandoned Cart Emails
Users like to look at images, and abandoned cart emails provide a great opportunity to
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sell your products with beautiful images. Include high res images of each
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product the user had in their cart.
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It's also a good idea to include images of new products that are similar to the products the user had in their cart. This will increase awareness of your products and increase the chance of conversions.
5. Include Social Media Links And Contact
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Details
Abandoned cart emails are a great opportunity to include all the different ways users can get in contact with you. The reasoning for them abandoning their cart may be down to a query or worry about the product. Offering contact links means they can be directed to asking the right person about your products. Always test the links to ensure they work and take users to
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the right page!
Sending out abandoned cart emails is a great way to give users a reminder of the products they were intending to buy from you before abandoning. Following these 5 tips will provide you with effective ways of creating abandoned cart emails.
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