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New sizing and beauty canon introduced
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The 12point package of measures,[link widoczny dla zalogowanych], or beauty "charter" drawn up with the health ministry includes a stipulation that shop windows display sizes of 38 minimum (size 10 in Britain,[link widoczny dla zalogowanych], eight in the United States) and that size46 apparel be placed in easy view in stores under the generic label "large sizes."
In a joint statement the couturiers said they intended to harmonise sizes in a bid to reduce the possibility of "consumer error" with sizes currently not in sync from one firm to the next,[link widoczny dla zalogowanych].
Aside from Zara,[link widoczny dla zalogowanych], other signatories included Cortefiel, Mango and chain store Corte Ingles as the Spanish firms, most of whom also sell their wares abroad, are reacting to concerns that anorexia is on the rise and that models are "excessively thin."
The charter, whose measures will be progressively introduced, aims to mark a break with showcasing models of beauty which are "impossible to reach for most people" and "can contribute to serious health disorders," such as anorexia, a health ministry statement said.
The measures are based on a biometric study of 8,[link widoczny dla zalogowanych],500 Spanish women aged between 12 and 70 begun earlier this year, the ministry said.
Last year, Madrid's prestigious Pasarela Cibeles fashion show banned five models from participating because they did not meet World Health Organisation (WHO) weight guidelines.
A Madrid regional law aimed at fighting anorexia also ensured the five were discarded from last September's event when it emerged their body mass index (BMI), calculated on a heightweight ratio was under 18 (56 kilograms for 1.75 meters or 123 pounds for five feet eight inches).
Recent studies estimate that more than 100,[link widoczny dla zalogowanych],000 Spanish women are anorexic and that up to half a million Spaniards suffer from various foodrelated disorders.
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