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Giving good head
When Dwayne Lacey started playing around with various ideas and ideas that related to Chinese head massage techniques,[link widoczny dla zalogowanych], he had no idea he involved to invent something which will make people around the world smile.
Dwayne's invention, the Orgasmatron, a wire structure that massages pressure points on the head, is totally unique.
Dwayne has utilized the success and also the consumer allure from the Orgasmatron to expand his business,[link widoczny dla zalogowanych]. He recently setup an internet shopping channel that sells everything from the Orgasmatron to adult novelties.
Underneath the spotlightQ,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych]. How did you know your product was going to be considered a winner,[link widoczny dla zalogowanych]?
A: The point that amazed me (and still does) was the fact that by stimulating pressure points on someone's head, a 'feeling' was generated that travelled completely through the body.
By developing a tool that became the Orgasmatron I was then in a position to realise the enormous possibility of being able to 'supply a feeling' by means of this simple device,[link widoczny dla zalogowanych].
Q. How did you protect your idea from competitors,[link widoczny dla zalogowanych]?
A: I'm certain the patent lawyers all love me. Intellectual Property (IP) rights, even on a simple product like the Orgasmatron,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], are extremely important. Without some kind of patent (on any good idea) there'd be simply no method of stopping cheap imitations that can quickly destroy years of hard work.
The IP I have about the Orgasmatron continues to be successful for the reason that it has allowed me to pursue infringers, and in fact end up in the courtroom in a couple of instances. Costs aside it had been worth the headaches for the reason that I had been able to take away the infringing products in the market place.
Q,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych]. How have you get your idea started?
A: To tell the truth I never created a proper strategic business plan on paper as such. Instead I followed with undying passion my need to put the Orgasmatron in as many outlets as I might find.
I knew it was an incredible product and as long as I possibly could bring the product into contact with people then it could be successful. This meant considerable time allocated to aeroplanes and in cheap hotel rooms, attending shows all over Australia and in the years in the future since then around the globe.
Q,[link widoczny dla zalogowanych]. Was it hard to find funding
A: As with any business,[link widoczny dla zalogowanych], managing to locate sufficient capital was indeed challenging. Basically I made a decision to put everything I had (which wasn't greatly) into making the Orgasmatron commercially available. Anything I made through sales went straight back into spending money on more stock or another airfare etc.
Actually nothing has changed much today. I still pour everything back into the company when i look at new ways to expand the company,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych].
The Orgasmatron business is continuing to grow without borrowing money,[link widoczny dla zalogowanych].
Q. What kind of challenges has your business faced?
A: One of the main challenges was taking the production of the top massager from my garage at home to some full-scale production inside a commercial factory. We still manufacture in Australia,[link widoczny dla zalogowanych], which has always been an essential issue for me personally.
Marketing the merchandise is a full-time occupation and it has required relentless hours,[link widoczny dla zalogowanych].
Establishing the merchandise in other countries, as mentioned before, meant considerable time on planes.
Q,[link widoczny dla zalogowanych]. Has got the business changed much from the time it started?
A: Yes, the company is continuing to grow from being a one-man show (me) to now employing five full-time employees and three part-time employees. We now have a sizable manufacturing/distribution warehouse just outside Fremantle.
The business has grown its selection,[link widoczny dla zalogowanych]. We sell wholesale nationwide and we supply the Orgasmatron to approximately 14 countries,[link widoczny dla zalogowanych].
We now have also launched an online shopping channel,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], which attracts gifts of a fun,[link widoczny dla zalogowanych], cheeky, sensual and indulgent nature. Once more we distribute all of the products from your warehouse in Fremantle.
Q. How would you react differently,[link widoczny dla zalogowanych]?
A: Wow, that's a difficult one. Probably the simple such things as take my girlfriend on a few of the work trips overseas where I got to determine some amazing places but did not really have time to spend looking around and explore. Looking back it would happen to be fantastic to snap days by helping cover their that someone special, but it's never too late as the saying goes.