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Fox's 'New Girl' is first broadcast series to get iTunes premiere,[link widoczny dla zalogowanych]
Add this towards the tangled good reputation for TV shows on the Web: Zooey Deschanel upcoming Fox sitcom "New Girl" can be obtained for free at this time on iTunes -- the first time the debut of a broadcast series continues to be offered online before its official premiere,[link widoczny dla zalogowanych].
Networks already use iTunes to help peddle new wares,[link widoczny dla zalogowanych], but that mostly involves two- or three-minute sneak peeks of fall series for example "Free Agents" and "Terra Nova." Putting a whole episode online prior to the premiere is a step executives have feared taking,[link widoczny dla zalogowanych], due to fears of lowered viewing on opening night. for "New Girl,[link widoczny dla zalogowanych]," which won air until Sept. 20,[link widoczny dla zalogowanych], Fox is betting that building word of mouth one of the show target 20-something audience is more important compared to early Nielsen numbers. That could make this an important trial balloon for future network marketing efforts.
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