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UAE flag colours on Puma shoes anger nationals,[link widoczny dla zalogowanych]
From website of local UAE show Emirates 24/7
Ahead of the United Arab Emirates 40th National Day on December 2nd, international sportswear brand Puma have launched a pair of limited edition trainers in the colours of the UAE flag, which have sparked anger across a wide section of Emaratis and Arabs living in the UAE " who see the flag colours on footwear as an insult to a nation.
Abdullah K, an Emarati professional,[link widoczny dla zalogowanych], told this website, Puma should have borne in mind the cultural sensitivities of the people of the UAE. The flag is a very sacred symbol for the UAE. It cannot be trivialised, especially not as footwear.
Ahmed S, an Emirati businessman adds that while in some countries the flag can be draped in any manner as any accessory, this will never be acceptable in the UAE. You cannot wear your nation TMs flag on your feet. That is just disrespectful,[link widoczny dla zalogowanych], he said.
Ramzi Khalaf, an Arab expatriate working in advertising and marketing, said he was dissapointed that a big international brand like Puma had gotten it seemingly wrong.
brands have to realise that you cannot have one idea for the whole world. Each area you operate in has to have tailor-made solutions. Especially here in the Middle East, where cultural senstivities are key, you have to be very careful. PUMA voice are world-class sports stars, which in the history of puma schuhe outlet have been long: In 1962, Pele wore puma schuhe damen and his Brazilian team-mates win the world championship; 1985 Becker and his PUMA shoes and
tennis rackets of puma schuhe herren won the Wimbledon; 1986,[link widoczny dla zalogowanych], the Football
superstar Diego Maradona wearing PUMA sneakers, took the FIFA World Cup home of the Argentina. That year, Williams was wearing
women tennis of overlord puma outlet tennis clothes surf on the pitch,[link widoczny dla zalogowanych]. Handsome
men football team of the Italian national athletes, PUMA was tailored for their shirt,[link widoczny dla zalogowanych], Even the Madonna in her world tour, were wearing
December 17th,[link widoczny dla zalogowanych], 2011 5:11 am ET
As a military officer and being deployed to the Middle East I can relate to the challenges of operating in a different culture. When I was deployed a lot of my time was spent dealing with the local populace in the workplace. Prior to my deployment we were given cultural awareness training but it was only partly effective. In my opinion,[link widoczny dla zalogowanych], understanding another country TMs culture requires time and being physically immersed in the society. During the first few months of my deployment, I did not fully understand how much culture impacted my job. It was definitely a learning experience that came with many mistakes. Eventually, I came to understand the fundamental differences of the Middle Eastern culture and my job became a lot easier. My job involved a lot of ceremony planning which in most cases required me to deal personally with Kuwait TMs top officials. My knowledge of culture ensured their customs and courtesies were always respected. I know my deployment experience and placing the UAE flag on an athletic shoe are two very different issues. However, I believe some parallels can be made. American society has become relatively deficient when it comes to culture sensitivity. The same could also be said for the military. A large part of what the military does is based on relationship building. However,[link widoczny dla zalogowanych], the military TMs role in Iraq was significantly hampered by its lack of cultural awareness. Subsequently, in an effort to learn from past mistakes the military has gone to great lengths to bridge the cultural gap. This blog does not reflect the views of the military or its leaders.
Abdullah K, an Emarati professional,[link widoczny dla zalogowanych], told this website, Puma should have borne in mind the cultural sensitivities of the people of the UAE. The flag is a very sacred symbol for the UAE. It cannot be trivialised, especially not as footwear. ,,,, the folks at Puma are so busy trying to make a buck with their greed, they didn put any thinking into this dumb decision. Maybe this will be a leason for other companies in the future. Think about your customers instead of the money you want to make. If you do,[link widoczny dla zalogowanych], you still make money.
Puma is going to have to do some work in restoring its image and brand in the Middle East after this incident,[link widoczny dla zalogowanych]. A few things crossed my mind when reading this:
1) What was Puma TMs goal and did they think that this would be a hot-selling item? In the US Canada where I live,[link widoczny dla zalogowanych], products with the American and Canadian flags on them are popular items. It is evident that companies like Puma need to consider the values of different cultures before going ahead with such a bold product.
2) I also was wondering whose idea it was to market this item. Was it a foreign person, perhaps from the West? Either way,[link widoczny dla zalogowanych], the company should have done a lot more research about the UAE and the values of the people before going forward with this item.
3) One could also argue that the flag is not printed on the shoe, but instead, just the colors green, red and white. Does this mean that this color combination can never be featured on shoes? However,[link widoczny dla zalogowanych], the fact that the shoe was launched just before UAE Day makes me think that this was an intentional use of the UAE national colors.
Overall, I do not think Puma intended to offend anyone. However, it seems like they went into this project blindly, without fully understanding the UAE culture, and this is ignorant. One way for Puma to try to restore its image in the Middle East would be coming out with a public apology, assuring the people of UAE that they did not mean any harm ¦ (assuming they did not mean to anger anyone).
have launched a pair of limited edition trainers in the colours of the UAE flag, which have sparked anger across a wide section of Emaratis and Arabs living in the UAE " who see the flag colours on footwear as an insult to a nation. Clearly Puma brand did not think globally about their reputation when he launched their new idea of putting the flag color on shoes-shoes that get dirty, stepped on and worn over time. To some people it was hurtful and righfully so becuase know one wants to see their flag/colors in shoes get dragged around the ground. Why Americans may love to see their flag on all different clothing print, its not the same for everyone. Puma should have acted upon thia quickly and in a timely manner. Apolgizing for their hurtfulness. This has now created a set back for Puma and what they look like as a brand globally.
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