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pay for the XXL markups on premium jeans. The production cost of a pair of True Religion’s jeans is $50. But after those jeans are sold to wholesalers,[url=http://www.smislam.com/]Christian Louboutin Discount[/url], then on to stores, and all the profit margins and extras are added in—including a tag on the jeans itself, which costs 18¢—and the costs of billboards, magazine ads,[url=http://www.smislam.com/]Cheap Christian Louboutin[/url], and other marketing efforts are factored in, the price at the snooty boutique winds up at over $300.So the purchaser of $300 jeans is paying more for markups and marketing than he or she is for the fashionable article of clothing itself.I suppose that’s always the way it is in the high-end fashion world. The question isn’t really: How can they charge $300 for jeans. It’s: Why would anyone pay $300 for jeans?In fact,[url=http://www.smislam.com/]Christian Louboutin Men[/url], the vast-vast majority of people don’t come anywhere near the $300 mark. Only 1% of jeans sells for more than $50.(PHOTOS: Kate Middleton’s Amazing Fashion Evolution)Brad Tuttle is a reporter at TIME. Find him on Twitter at @bradrtuttle. You can also continue the discussion on TIME’s Facebook page and on Twitter at @TIME.A Website That Could Curb Your Urge to BuyTo the uninitiated, Pinterest.com is kind of a peculiar website. It’s one part social network, one part digital scrapbook and one part browser bookmark bar. This “virtual pinboard,” as the site describes itself, is almost two years old, but it languished in a corner of cyberspace for much of its existence. Within the past several months, however, its user base multiplied, especially among crafters and DIY enthusiasts, and its popularity took off. For users, it’s a fun way to get inspiration for creative pursuits like art projects or recipes, or gain practical tips for tasks like home organizing. Or, you can just kill 10 minutes at a time looking at pretty pictures of architecture,http://www.smislam.com/, pets, sunsets, whatever. But a writer for the Atlantic suggests that Pinterest has a huge, hidden benefit: It might be able to short-circuit our desire to buy stuff.The article explores the appeal of sites that let you virtually “file away” something interesting to read later. These differ from Pinterest in that there’s no visual or social element, but what they have in common is that a user gathers and curates a collection of media. This process — a step removed from actually reading the filed article — nonetheless yields a sense of accomplishment. (Have you ever been proud of yourself for making a to-do list, even if you haven’t crossed anything off it yet? It’s the same idea.)(MORE: This Man is Busting Wall Street)Consider it the evolution of hunting and gathering. The article cites a psychological study that observes, “Modern humans still devote considerable time and effort to foraging, although the foraging context is now in the settings of shopping malls, grocery stores, and Internet sites.” Pinterest also makes this “foraging” interactive and social — just like it is in the real world.The writer then floats an intriguing, counterintuitive theory about sites like Pinterest:Now that our economy has declined, we have less money available for unnecessary purchases and more people are realizing they need to consume less for economic and environmental reasons. I think it makes sense that we are seeing a rise in social-media services that allow us to enjoy hunting and gathering behavior without financial costs.(MORE: Why We Can’t Buy Happiness — But Try to Anyway)Put another way, the ritual of finding, cataloging and sharing an image online elicits a similar feeling of happiness as actually acquiring the chair, dress, cupcake or what-have-you in the real world — without the cost. It mimics “retail therapy” without the slog through the mall or big credit card bill.A Well-Made Abduction Mystery, Ten Years Too LateI want to apologize to the makers of Kidnapped (NBC, Wednesdays, 10 p.m.) for not liking their show better. There’s a catchy enough premise: one kidnapping–the teen son of a superwealthy Manhattan
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