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Joined: 06 Aug 2013 |
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Location: England |
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There are two ways to approach the market for business:- (1) To find and then deal with direct (or individual) consumers (2) To find and then deal with business houses or companies There are two [link widoczny dla zalogowanych] ways [link widoczny dla zalogowanych] to approach the market for business:-
(1) To find and then deal with direct (or individual) consumers
(2) To find and then deal with business houses or companies
First case is also referred as B2C. This acronym stands for business-to-consumer. Your primary target with B2C is the general public.
The second case is referred as B2B, which is an acronym for business-to-business. [link widoczny dla zalogowanych] It means that you market your business service or product to other businesses.
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Other businesses may choose to sell products or services that can be marketed to [link widoczny dla zalogowanych] both B2B and B2C. For example, a cleaning service may target businesses rather than homes, or divide the business between them. Manufacturers make the same products for both sectors, but package products for businesses in bulk or in a large format. For example, in warehouse clubs, the same merchandise is available for B2B and B2C, but the terms for handling credit and taxes are dealt with differently. Restaurants are a B2C market but may offer catering services to businesses.
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