hjghermf |
|
|
|
Joined: 01 Jun 2013 |
Posts: 3052 |
Read: 0 topics
Warns: 0/5
|
Location: England |
|
|
|
|
|
|
?The Macro-environmental Analysis- This is an analysis ofelements and factors outside your direct control that affectyour day-to-day operations. The factors include economic,industry, legal, regulatory, political, social, cultural andtechnological issues.
And finally,
?Market Analysis- You need to define and characterize the marketyou are in. This analysis will describe the market itself, itsopportunities, market segments, customer needs and competition.
Preparing a marketing plan helps you to better understand yourbusiness. Because it requires you to assess current trends inyour marketplace, as well as [link widoczny dla zalogowanych] how your business can make animpact, a well-thought [link widoczny dla zalogowanych] of marketing plan can provide [link widoczny dla zalogowanych] you themeans to enhance your business profit capacity. Often, simplyinvolving yourself in the process of writing a marketing plancan guide you in developing a successful marketing strategy.With a marketing [link widoczny dla zalogowanych] plan on hand, you would be able to evaluateyour progress later.
?Risk Analysis Planning- This chapter presents the major risksresulting with the plan and corresponding contingency measures.?Sales Forecast- This includes the number of units you expect tosell and the resulting revenue. The projected sales forecasttells of how you quantify the results from selling your productsand services.
?Issues and opportunities- This would be the SWOT analysis partof your plan. It should contain the Strengths, Weaknesses,Opportunities and Threats of your business, as well as theresulting issues.
Your plan starts here? Begin your research by checking on thedemographics of your target region. Information you need areage, gender, income, occupation, education and other keyelements. You need to realize that your marketing plan shouldvary according to the industry your dealing [link widoczny dla zalogowanych] with, the size ofyour company, and the stage of growth. Different plans fordifferent folks. It is imperative that you realize that theprocess is very important because it makes you think about yourgoals in terms of [link widoczny dla zalogowanych] revenues and what your marketing strategywould be to achieve your goals.
So what do you need to plan out a great marketing plan?
Your plan is [link widoczny dla zalogowanych] divided into sections? These sections are what youusually find in a marketing plan. However, the components ofyour plan [link widoczny dla zalogowanych] will vary depending on your company type, stage ofgrowth and goals.
Developing [link widoczny dla zalogowanych] a marketing plan is the most significant strategy forany budding business. Marketing strategies and activities willhelp make your products and services available to satisfy yourtarget clients, as well as earn profits for your company. Simplyput, a marketing plan targets your revenue goals and lists theresources you need to be able to meet those goals.
?General Marketing Strategy- The 'goals' chapter explained whatyou want to achieve in very specific terms. This portionindicates how you would accomplish [link widoczny dla zalogowanych] those goals in moredescriptive terms.
Your marketing plan is a guide in determining where you want togo and how to execute your strategy to get to your goal. Itshould be [link widoczny dla zalogowanych] clear, concise and well-thought. There are severalagencies and companies available that can help you create aprofessional [link widoczny dla zalogowanych] marketing plan. For a fee, they will be able todirect you through every step and provide you with detailedinstructions and examples.
?Goals- This is where you transform your overall mission andobjectives into actual financial and marketing goals. This wouldhelp in identifying the tools and means to operate your businessand measure the rate of success of your efforts.
Know the inside and outs of your products?You need to focus onyour revenue and marketing objectives, and on how you intend toaccomplish them. A thorough understanding of your products andservices- from their features and benefits, to your targetmarket's performance and potential competitors- will help makeyour plan more focused and well [link widoczny dla zalogowanych] organized.
?Executive Summary- This part allows you to introduce yourcompany and major points of the plan in summary. It furtherhighlights the mission and objectives of your company toestablish the framework of your marketing strategy.
?Specific Marketing Programs- It details exactly what you willdo, [link widoczny dla zalogowanych] when you will do it, and who will do it for each of P's inthe specific marketing strategy.
?Specific Marketing Strategy- It details the product, price,promotion, and place of distribution. It provides detaileddirection for all four areas of your plan.
?The Budget- This chapter shows the planned expenditures broughtabout by the marketing activities.
?The business- It provides the general introduction whichincludes your business, your [link widoczny dla zalogowanych] company's products and services,distribution process, and the marketing personnel. |
|