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"Running shoes appeal to a wide sector of consumers," said , chief industry analyst for NPD. "Only a third of running shoes are purchased with running in mind. This leaves the majority of the market buying for casual wear. Lightweight athletic shoes are a great draw for casual wearers, so when you add colors you have a winning combination."
The durability of lightweight running shoes is shorter than for other athletic-shoe segments, which bodes well for the brands and retailers, as the replenishment cycle is now speeding up and replacement pairs are more frequent. "Look for this trend of growth to continue, and the trend of lightweight shoes to migrate beyond just running," Cohen said.
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When NPD looked at the consumer demographics for athletic footwear sales, millennials were the primary sales driver. Adults between the ages of 18 and 34 contributed approximately 60 percent of all athletic footwear incremental sales in 2011; however, certain brands fared better than others among this age group. "Millennials are turning out to be the age segment to appeal to, even more so than baby boomers," according to Cohen,[url=http://cheapsoccercleatswithfreeshipping.webmium.com/][b]soccer cleats for sale cheap[/b][/url], "and that's especially true for athletic performance footwear."
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