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Tuck a few business cards everywhere
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Sorry, I Don't Seem to Have a Business Card With Me...
Unless you're comfortable and confident when handing out your card, you won't do it. Besides, the words and actions that accompany your business card when you give it to someone can really cement a positive first [link widoczny dla zalogowanych] impression.
Draft and practice a business card presentation
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Those could be the "famous last words" of the forgetful entrepreneur.
Worse, leaving your business card behind when you may need it is a social faux pas as well.
Develop a strategy for using business cards [link widoczny dla zalogowanych] to actively promote your business
Invest in a quality business card case, one that you're proud to show off and to use
It may be as simple as deciding to give 5 or 10 cards away every day. It may mean printing labels describing your current promotion, sticking them to the back of your cards, [link widoczny dla zalogowanych] and pinning them to bulletin boards. Whatever! The [link widoczny dla zalogowanych] point is that if you consciously figure out a way to use your business cards to bring in business, you're much less likely to forget them.
Forgetting a business card is a marketing mistake of significant proportions. We're so inundated with advertising messages that most of us learn to tune them out. Yet every time you're asked for a business card, and sheepishly reply that you don't have one with you, you're missing an honest-to-goodness invitation to market to someone.
If you're determined not to be caught "cardless" at a critical meeting again, here are some tips to help you remember:
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If you habitually find yourself without a business card, you're habitually losing money; or at least the chance of making money. Your business card, more than any other marketing weapon in your arsenal, is what prospects and colleagues rely upon to remind them why they should do business with you.
Your car's glove compartment. Your briefcase. Your gym bag. Your wife's purse. Next to the front door on the table [link widoczny dla zalogowanych] where you keep your keys. Your desk drawer. Your secretary's desk. The pocket of your coat. Your suitcase. Never leave [link widoczny dla zalogowanych] home without them!
Being asked for [link widoczny dla zalogowanych] a business card is a compliment. Not having one with [link widoczny dla zalogowanych] you at that critical moment is subtly offensive. It puts both you and the person requesting the card in an embarrassing situation. And it nonverbally tells your prospect that you're not quite the business person they thought. You're not really serious about your [link widoczny dla zalogowanych] business, or too careless [link widoczny dla zalogowanych] and forgetful to be entrusted with theirs.
About The Author
Recent advances [link widoczny dla zalogowanych] in online technology allow you design business cards online in your web browser. No special downloads, no hidden costs, easy WYSIWYG design. Choose from thousands of photographic quality backgrounds. Browse one of the web's largest collection of business card networking articles and learn how to make your [link widoczny dla zalogowanych] cards a powerful marketing weapon.