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Globe and Mail reveals details because of its paid online service,[link widoczny dla zalogowanych]
The world and Mail unveiled more details of their paywall Monday, because it prepares to become listed on the growing ranks of North American newspapers that are asking users to cover online content.
Citing the need to increase revenue, the world will start charging $20 per month for full access to the website, beginning Oct. 22. Online access will be free for weekly print subscribers. Weekend subscribers will be able to get the service for an additional $5 per month.
Globe and Mail publisher Phillip Crawley said the move was made after close study of the Financial Times of London, the brand new York Times and the Wall Street Journal, all of which run successful subscription websites.
Crawley said the development in interest in cellular devices has established a sustainable marketplace for online content. People now like to read their paper at home each morning and have use of it all day long on the smartphones or tablets.
The world has tried charging for online content online previously. The effort was dropped since it suppressed visitors to the web site,[link widoczny dla zalogowanych], said Crawley.
This time differs. Mobile devices have created a different consumer culture, Crawley said.
"I think it's becoming accepted wisdom by using the increase in digital content, individuals are ready to pay as part of a package of offerings,[link widoczny dla zalogowanych]," he said.
Other Canadian newspapers,[link widoczny dla zalogowanych], including the Toronto Star,[link widoczny dla zalogowanych], are also turning to paywalls, or are seriously considering them, with good reason, says Star publisher John Cruickshank.
"A metered paywall and bundled editorial offerings may provide important revenue streams to aid great reporting later on. We are strongly devoted to creating unique content for our community and we are exploring all good ways of supporting it," said Cruickshank.
Newspapers across North America have experienced steep declines in revenue as advertising moves to the web, that has forced even established papers to fold or slash operating costs by firing staff and cutting back on coverage.
"Newspapers designed a huge mistake once the web started to provide away. The Globe homepage, section fronts, videos, stock quotes and Letters to the Editor will all remain free and won't count toward the monthly limit.
Articles linked from Facebook, Twitter, search engines and blogs won't also count toward the 10 free items.
Also on Monday, Gannett Co. - which owns USA Today and 81 other newspapers,[link widoczny dla zalogowanych], 23 television stations and several digital businesses - reported its first rise in newspaper circulation revenue since 2007, helped by digital subscription growth.
Additionally, it reported higher net gain and revenue, helped by strong gains in political and Olympics-related advertising.
Revenue grew 3 percent to $1.31 billion from $1.27 billion.
The business's newspaper publishing revenue dropped 3 percent to $890,[link widoczny dla zalogowanych].2 million from $917.8 million. Gannett attributed the decline to "soft advertising demand" caused by the slow economic recovery. Advertising revenue at the newspapers fell nearly 7 percent to $552,[link widoczny dla zalogowanych].7 million from $591.7 million,[link widoczny dla zalogowanych].
The organization, however, saw Revenue in Gannett's broadcasting unit grow 36 percent to $237 million from $174.3 million this past year,[link widoczny dla zalogowanych], because of what Gannett called "substantial" ad spending during the Summer Olympics. Political spending was "slightly higher" than a year ago, the organization said.
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