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5 Common Website Mistakes And How To Fix Them,[link widoczny dla zalogowanych]
The majority of Americans,[link widoczny dla zalogowanych], 62 percent, use the Internet to find health care information (Pew Internet and Family Life Study,[link widoczny dla zalogowanych], 2009).
Few therapists have learning website programing and design,[link widoczny dla zalogowanych], but as technology evolves,[link widoczny dla zalogowanych], more options become open to create a cheap or free website that looks professional and accurately represents your practice. My websites are built using blogging platforms,[link widoczny dla zalogowanych], a fairly easy platform on which to build a website or blog. There are thousands of free WordPress themes that you can use to customize your practice website. Therapy Sites,[link widoczny dla zalogowanych], another website resource for therapists,[link widoczny dla zalogowanych], enables you to pick a template and colorize it for you for your practice with different monthly fee.
When i consulted with therapists,[link widoczny dla zalogowanych], developed my very own websites, and done a lot of internet research,[link widoczny dla zalogowanych], I noticed some common mistakes that therapists frequently make with regards to building websites. Fundamental essentials top 5 mistakes I seen and suggestions for how you can fix the problem to make your site more effective.
Mistake #1: Contact information is difficult to locate
How to fix it Put contact information on every page inside a prominent place
Even if you're starting small with a single page site,[link widoczny dla zalogowanych], your contact info is an essential information to feature. In the end,[link widoczny dla zalogowanych], you would like clients to really contact you to definitely plan a session,[link widoczny dla zalogowanych], right? I suggest putting your contact info on every page of the website having a to action #2: Feels too Impersonal
How to repair it Write website text in first person and include a photograph
When prospects visit your site they should possess a feel for what you are like a person. Always include a photo along with a personal statement. While your bio can be designed in third person, your site should feel like you speaking with your potential client.
Mistake #3: An excessive amount of to fix it Concentrate on advantages of your service in layman terms
Most potential clients aren going to be acquainted with psychological acronyms or more information about every credential and training,[link widoczny dla zalogowanych]. Your potential clients care less about your training and much more about if and just how you can enable them to,[link widoczny dla zalogowanych]. Write your site text together with your ideal client in mind.
Mistake #4: Confusing site navigation
How to fix it Feature the the four topics above inside your site navigation
Your website should be simple to navigate. You don want your site to become an additional source of stress for prospects. Visit other private practice therapist websites and notice what you like and don like,[link widoczny dla zalogowanych], the things that work and what doesn Put yourself in the customer shoes. What information are potential clients searching for? Here are the very best 4 things potential clients want to find in your website:
who you are (your basic information)
that which you do (services)
how you can help them (advantages of your services)
how to contact you (contact information)
Mistake #5: Bad design
How you can fix it pick one or two fonts and stay with a regular theme throughout your site
Easy and clean is better when it comes to websites. Unfortunately,[link widoczny dla zalogowanych], many therapists with websites, so that they can let the creativity flow,[link widoczny dla zalogowanych], end up using a lot of elements of design. When designing your website,[link widoczny dla zalogowanych], keep in mind who you ideal client is,[link widoczny dla zalogowanych], and let your basic message guide your choice of colors and fonts to create a cohesive believe represents what you are as a therapist.
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